With consumer behaviour becoming increasingly difficult to predict there’s a lot to be said for making change the name of the game across your marketing mix. Most retailers regularly make adjustments to their pricing or promotional tactics but often neglect the opportunity to leverage the remaining 5 P’s of the marketing mix.
Consumers are always looking for inspiration so changes to your range of products or services have to be your easiest starting point. A simple review of your competitions’ offering or a concentrated effort of over-the-counter questions aimed at your best customers will always reveal gaps in your mix. While not every change will stick the key point is your business won’t be perceived as “same old, same old.”
Another element of your marketing mix that consumers positively respond to is the physical environment. Don’t be afraid to experiment with the location and style of your product displays, kiosk configuration, traffic flow and areas that showcase your capabilities to offer greater creativity or educational classes.
We’ve got plenty of ideas available at Photo Direct to help your photo, printing, photography or framing business grow so simply contact us for a tailored recommendation.