Privacy Policy
Photo Direct is committed to the highest standards of customer service and satisfaction. This policy outlines our ongoing obligations to you in respect of how we manage your Personal Information. We have adopted the ten National Privacy Principles (NPPs) contained in the Privacy Act 1988 which came into effect in December 2001.
The NPPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information. A copy of the National Privacy Principles may be obtained from the website of The Office of the Federal Privacy Commissioner at www.privacy.gov.au.
What is Personal Information and why do we collect it?
Personal Information is information or an opinion that identifies an individual.
Examples of Personal Information we collect includes names, addresses, email addresses, phone and facsimile numbers. This Personal Information is obtained in many ways including by correspondence, telephone, facsimile, email, our website www.photodirect.com.au and from third parties.
We don't guarantee website links or policies of authorised third parties. We don't use cookies.
We collect your Personal Information for the primary purpose of providing our services to you, providing information to our customers and for marketing. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time; all you need do is let us know.
When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.
Sensitive Information
Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.
Sensitive information will be used by us only:
- for the primary purpose for which it was obtained;
- for a secondary purpose that is directly related to the primary purpose;
- with your consent; or where required or authorised by law.
Advertising Content
We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and would like to know your options in relation to not having this information used by these companies, click here.
For information about Google and the DoubleClick DART cookie click this link
Third Parties
Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances we may be provided with information by third parties. In such a case we will take all reasonable steps to ensure that you are made aware of the information provided to us by such third party.
Disclosure of Personal Information
Your Personal Information may be disclosed in a number of circumstances including the following:
- third parties where you consent to the use or disclosure; and
- where required or authorised by law.
Security of Personal Information
Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification or disclosure.
When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of seven years.
Access to your Personal Information
NPP 6 provides you with the right to access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please make your request to us in writing.
Photo Direct will not charge any fee for your access request, but may charge an administrative fee for providing a copy of your Personal Information.
In order to protect your Personal Information we may require identification from you before releasing such information.
Maintaining the Quality of your Personal Information
It is an important part of providing our services to you that your Personal Information is up to date. NPP 3 provides that we take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date.
It is important that you advise us at the earliest opportunity of any changes to your Personal Information so that our records can be updated.
Policy Updates
This Policy may change from time to time. The Photo Direct Privacy Policy is available at our office or on our website to anyone who requests it.
Complaints
You can lodge a complaint with us about any breach of our Privacy Policy and our privacy obligations to you by contacting us.
Privacy Policy Enquiries
If you have any queries about our Privacy Policy please contact The Privacy Officer at:
Photo Direct Pty Ltd, Suite 4, 109 Whitehorse Road
Blackburn, Vic 3130 Australia
Tel: +61 3 9894 1644
Fax: +61 3 9894 1677
E-mail: enquiries@photodirect.com.au
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