LifePics retailers can now activate a new feature on their site called Guest Ordering. This allows customers to start an order without having an account. At the time they order, a customer can choose whether they would like to create an account or simply continue to place the order as a guest. “This is a very timely announcement.” says Tracy Lints of Photo Direct. “This new feature will ensure existing and new customers enjoy the same seamless experience while retailers will have access to more customer information through the Admin Site.” Shown below is one of the new customer interfaces plus the customer search feature on the Order Tracker page for retailers.