Blog

Archive for July 2014

Photo Finale announces new ways to engage customers

Fresh from the Independent Photo Imagers Conference (IPIC) in Las Vegas, Photo Finale is highly-focussed on helping drive photo retailers’ business with its latest and most-complete array of photofinishing services. “Photo retailers need to be able to interact with customers wherever and however they encounter them, whether it’s in-store, online or with a mobile app. Our reception at IPIC shows our platform approach is appealing to photo retailers,” says Steve Giordano Jr., president of Photo Finale Inc.

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Meet the New Version of the LifePics Configurator

The new LifePics configurator has been live for several days and response has been extremely positive, with advances being made in the user experience and functionality. The new interface is more intuitive, with larger buttons and easy to understand steps and language. The updated look and feel not only make the interface appear more modern, but also increase usability for consumers.

Take a closer look.

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Connecting the dots

Ongoing observations of retail businesses in our industry continue to highlight an important disconnect between three critical, customer touch-points. If left unattended this disconnect is sure to hurt your reputation and limit your potential for growth. And the threat applies equally to photo specialists, framing stores and print shops.

The disconnect lies between the alignment (consistency, clarity and quality) of the branding and marketing-related messaging communicated on your website, in or outside your store and by your staff when interacting with customers or callers on the phone.

A quick, but detailed audit of the three touch-points is the first step to identifying whether you have an issue or not, so if you’d like to know more simply email us.