All posts in Uncategorized

Tracy Lints to retire to improve golf handicap

Tracy Lints will retire at the end of July to focus on her golf handicap amongst other things.

Tracy is a founding partner,  Director and driving force of Photo Direct  which has been operating for almost 11 years , Tracy joined the photographic industry with Agfa in 2002 and was heavily involved Golf for retirementwith the independent retail channel including as a member of the Victorian PMA committee for many years.

When asked about her retirement Tracy said  “It’s been a fun (nearly) 11 years but now I want to spend more time on my golf game and less time on the photo and printing games. Whilst I say it has been fun, it has also been challenging – just as it has been for most people in the industry – but I still believe there are significant areas of upside for the print and photo industry if we keep reinventing ourselves to match the changing demands of the customer.”

Tracy will continue her role with Photo Direct NZ and will remain a Director there.

Tracy has made a significant contribution to Photo Direct and to the industry at large and we wish Tracy well for the future.

Desk calendar software

Diland Kiosk Software Calendars , did you know?

Diland Kiosk software allows you to make calendars in any size or format .

The Kiosk Software template scales to any size your output device is capable of automatically. It allows the production of Duplex Calendars , single sided multi page calendars and single sided single page calendars.

The start month and year can be selected by the customer and you don’t need to wait for templates to be released every year as future years are already loaded.

The customer can choose to show holidays from a variety of countries.

If you printer can produce a 4″x8″ print you can start offering desk calendars right away, we can even provide the backing boards and binding materials if you need them.

The great thing about the Diland Kiosk Software is that all products are determined by the output capability of your equipment, creating a new product takes minutes and it can either be sent directly to your printer or to a folder.

Diland Kiosk Software is easy to use touch screen software to create print orders and creative orders from digital images.

  • Print products and channels are easily customizable: passport, borders, contact sheet, cluster, gifts, Photobooks, CDs and DVDs.
  • Automatically send print orders to dye-sub printers, minilabs, networked PCs, photofinishers via ftp or removable storage media.
  • It is possible to load third party frames and graphics to enable creative products like cards, calendars etc.
  • Event photography ordering system with dedicated image sources and price list.
  • Digital signage feature with customizable text, video and images for high impact promotional messages.

Call 1300 364 817 or email us to find out more







HP Designjet Z6200 Photo Printer

Meet the HP Designjet Printer Range


The traditional sectors that drive demand of the $8 billion Australian print industry are still experiencing sluggish growth due to ever-changing market forces. New markets need to be explored and developed using printers that offer high quality, durable applications delivered with speed, productivity and efficiency. Meet the HP Designjet printer range.
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DGI Premium Canvas

DGI paper from Photo Direct

Industry demand for superior value canvas keeps growing everyday as families and business owners feed their appetite for eye-catching decor featuring their favourite images. Photo Direct has responded by developing and introducing its own range called DGI Premium Canvas.
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Best brands in Production Binding Equipment

Go with the best brands in Production Binding Equipment

If you’re looking for a range of quality, branded production calendar equipment backed with a reputation for dependability and durability including Genuine Original Wire-O® Binding Wire, James Burn International and Spiral James Burn, you should take a closer look at the range we now have on offer including:

·   Entry-level automatic and semi-automatic punch and bind machines for On-Demand printers, to fully automated in-line production units for the largest binderies in the world.

·  A complete selection of all the Document Finishing Equipment (Perfect Binders, Case Makers, Single-Sided Laminators) required to assemble books.

·  All the wire binding supplies your business will ever need.

Simply speak to a Photo Direct representative today or read more on our website.


More value for your customers

Add more value for your customers and more margin for your business with Silver Linings™ Mounting Frames

Following on from Friday’s blog, Silver Linings Mounting Frames are the first of many products we’d like to bring to your attention. We all know that smaller print sizes generate very little in the way of margin but these amazing and very affordable mounts provide the ideal answer to letting your customers do much more with their smaller, standard size photos.

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HP Canvas Q8704A replaced by B5E92A

HP Artist Matte Canvas Q8704A is being replaced by B5E92A and is a longer 15M rollHP wideformat

HP B5E92A Artist Matte Canvas is a mid-grade canvas that delivers vivid, true colors and sharp detail on the bright white finish. The stretchable canvas has a slightly textured, matte surface for true artistic quality.

Price reductions on HP media

Popular sellers like 24” and 36” premium satin photo paper will now cost a lot less from Photo Direct following the recent reduction in price on a range of wide format media used on the Z series of HP printers.  For example a roll of Instant Dry, Satin 24” (Q7992A) is now just $104 down 20% from its previous price of $130.

The HP premium satin photo paper provides unrivalled image quality, immediate handling off the printer for worry-free lamination. It is compatible with HP dye and fade-resistant HP pigment inks for excellent versatility across a broad range of photo and display-graphics applications.