Tracy Lints will retire at the end of July to focus on her golf handicap amongst other things.

Tracy is a founding partner,  Director and driving force of Photo Direct  which has been operating for almost 11 years , Tracy joined the photographic industry with Agfa in 2002 and was heavily involved with the independent retail channel including as a member of the Victorian PMA committee for many years.

When asked about her retirement Tracy said  “It’s been a fun (nearly) 11 years but now I want to spend more time on my golf game and less time on the photo and printing games. Whilst I say it has been fun, it has also been challenging – just as it has been for most people in the industry – but I still believe there are significant areas of upside for the print and photo industry if we keep reinventing ourselves to match the changing demands of the customer.”

Tracy will continue her role with Photo Direct NZ and will remain a Director there.

Tracy has made a significant contribution to Photo Direct and to the industry at large and we wish Tracy well for the future.

Add more value for your customers and more margin for your business with Silver Linings™ Mounting Frames

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