All posts in Media Release

Photo Direct appointed as authorised dealer of Roland DG Wide Format Printers

Photo Direct has been appointed an authorised dealer for Roland DG wide-format printers.

Photo Direct customers will now have access to a broad range Roland DG printers and printer-cutters, including models which produce personalised wall paper, repositionable indoor or outdoor posters and point of sale, stickers, labels, decals, custom apparel, phone covers, backlit signs and window displays.

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Improve your customers’ experience & your online sales

Your bottom line is top priority for the team at LifePics and Photo Direct. That’s why we’ve put together a blueprint of fresh features and technology to drive new photo-product sales and increase existing sales. Our roadmap for 2013 & 2014 covering 4 key developments features a number of highlights:
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Three news snippets from Photo Finale

One of Lucidiom’s most popular kiosk features has been introduced to Photo Finale – Lucidiom’s online ordering solution. When customers are building a photo book and choose to auto-fill their photos, they’re now presented the opportunity to begin their project with additional pages. The site factors in the number of photos the customer has selected with their chosen book type and the available layouts in the selected style to come up with the optimal recommendations. APM Network sales metrics from the kiosk have shown this to be very effective at increasing average book sale order values, as long as retailers have a price set for all those additional pages. Retailers are advised to check their additional page prices and also to ensure their online print offerings and prices sync with their iPhone app offerings and prices.
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Guest Ordering now available on LifePics

LifePics retailers can now activate a new feature on their site called Guest Ordering. This allows customers to start an order without having an account.  At the time they order, a customer can choose whether they would like to create an account or simply continue to place the order as a guest. “This is a very timely announcement.” says Tracy Lints of Photo Direct. “This new feature will ensure existing and new customers enjoy the same seamless experience while retailers will have access to more customer information through the Admin Site.” Shown below is one of the new customer interfaces plus the customer search feature on the Order Tracker page for retailers.

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New Updated Version of the LifePics App Approved For Release

A newly updated version of the LifePics iPhone app has been approved for the app store. The new version of the Lifepics iPhone app is lighter, faster and includes some exciting new updates and features, including updated support for iPhone 5 so the app fits seamlessly to the screen.

For a much cleaner and modern user experience Lifepics have also changed the image loading functionality to fade the images in as they load instead of the current “loading” icon showing. Much of the initial behind-the-scenes processing has been relegated to just that and as a result, the app loads much faster with the loading screen only displaying for a moment before moving the customer right into the app itself.

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Exciting Times Ahead for Lifepics

The founder of Lifepics, Vahe Christianian has recently announced the acquisition of LifePics by the Taylor Corporation, an organization which has grown to be one of the largest privately-held companies in the United States by serving independent retailers in the commercial printing world.

In a statement accompanying the announcement LifePics confirmed that it intends to merge its technologies and provide its customers with better tools to more effectively tackle the challenges and opportunities of today’s industry.  Mr Christianian stated, “We believe our greatest opportunity is the convergence of photo and personalization in the marketplace. As such this acquisition shows our collective commitment to furthered technology investment and to providing the best and most profitable private-branded services for our customers’ businesses. In effect, we will dramatically expand our platform through enhanced technology, a broader range of products and services, richer content and better support.”
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Lifepics Announce New Canvas Prints Engine and More

Lifepics have announced that canvas prints continue to be their most popular new photo product this year and as a result Lifepics have moved canvas print products onto their new gifting engine. For readers familiar with the Lifepics service the new engine has a similar look, feel and functionality as their photo book, calendar and greeting card engines. Steuart Meers at Photo Direct says, “This new engine will make a big difference by allowing customers to choose from a variety of sizes and styles of canvas prints, and perform several edits on their photos. Editing abilities include adding text to a canvas print, rotating and cropping photos, and adding multiple images to a canvas. Customers can also add backgrounds, clip art, and borders to photos on the canvas print if they choose.”
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Lifepics announce a new look and feel for retailers

Following a major design and programming initiative Lifepics retailers now have a new look to their sites along with an improved user experience for customers featuring more intuitive navigation. According to Steuart Meers at Photo Direct the project originated as a result of feedback from retailers and has been over a year in the making. The project will soon include other benefits such as providing retailers with additional templates to allow them to choose from a range of different looks as well as increased customization options. “With online sales continuing to grow and the network expanding both here and in New Zealand this is definitely a welcome development from the team at Lifepics” says Steuart.

If you’d like to know more about what’s new from Lifepics simply contact Photo Direct on 1300 864 317.
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