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Archive for September 2018

5 Ways to Build Your Social Media Following

5 Ways to Build Your Social Media Following

Social media can be a great tool for small businesses — but once you get started, that follower count seems to creep up rather slow. Building a social media following is even more essential ahead of busy seasons, like the upcoming holidays. But you don’t need to wait years before you actually have a significant follower count, with a few tricks, you can accelerate your social media presence. Here are five ways small business owners such as print shops and photographers can increase their social media following.

Share fun, informative content.

First things first, no one is going to follow you if all your posts are marketing. Create content worth following — that means something that’s fun or informative. Create funny memes centered on topics related to your business. Share links to helpful articles. Craft tips that are helpful for your target audience. For example, wedding photographers can share wedding planning tips. The more worthwhile your content is, the easier growing your follower count will be.

Run a contest.

Shares can drastically increase your reach and the number of followers. Creating a contest is an easy way to encourage shares and new followers. Give away something related to your business — like a product or gift card for a service. In the contest, require entrants to like your page and share the contest post. Those actions will help boost your follower count and help new people to see that contest. Online contest tools can help make contest planning a bit easier.

Create an exclusive coupon for followers.

Another way to encourage followers is to share exclusive offers on your social media page. That gives customers a very good reason to follow your page in order to see and use those discounts. Think of email coupons, but on social media. Facebook, for example has an option for businesses to create an offer. This creates in-store or online coupons for customers to use.

Make it a two-way conversation.

Too often, small business social media pages are all talk. One of the best ways to increase followers is to engage with them. Besides just creating posts, comment on other posts, and share posts from other users. When followers comment on your posts, be sure to respond or like the comment. Social media is about being social, not a one-way conversation.

Try boosting posts.

Social media advertising can often reach hundreds of people just for a five dollar bill. Experiment with boosting posts and targeting your business’ audience. On Facebook, for example, a wedding photographer can advertise only to couples that list engaged under relationship status. Try boosting images or video, offers or helpful links.

Social media followers climb slowly at first — but once you start sharing the right kind of content and interacting with other users, those numbers grow quickly. Always share worthwhile content that’s fun or informative more than you share content that’s strictly marketing. Try contests, coupons, conversations and paid social media ads.

Print Marketing Materials To Increase Your Sales

Print Marketing Materials To Increase Your Sales

Digital content today is a must — but as many businesses begin ignoring print, the effectiveness of print marketing is actually increasing. With digital content, you have one chance — a headline — to capture attention. But with print marketing, you have much more space and the possibility of using a colourful design and photographs to capture that potential customer’s attention. Print gives your audience something physical to hold attention much longer than the few seconds it takes to read an email. Here are some print marketing opportunities that you may be missing out on.

Business Cards

Word-of-mouth marketing isn’t going anywhere — but boring white business cards are. Today, it’s easy and inexpensive to create an eye-catching business card that reflects your brand and grabs the attention of those that you may come across. Instead of the traditional plain white background, create a business card that’s as memorable as that in-person meeting. Printing technology today makes it easy to print high-quality images on both sides of the business card. Well-designed graphics also work well. Even finding metallic prints and die-cut business cards today is easy to do. While you’re making the card modern, include a QR code for easy access to your online presence.

Brochures

Eye-catching with plenty of space for information, brochures are seeing a resurgence. Unlike a business card, a brochure doesn’t just get tucked inside a wallet — they’re placed on desks and fridges. If you can make a brochure that’s attractive and informative, your band can stay around longer than a website click.

Like other print materials, however, the brochure has evolved too. Don’t feel constrained by the traditional designs like the tri-fold. Think outside the box. Better yet, hire a designer instead of using a template for an even more eye-catching design.

Post cards

Potential customers will probably hold a post card that they’ve received in the mail a lot longer than they’ll spend reading an email. As more marketing shifts towards email marketing, direct mail begins to earn more attention — and it should. Design is important here too, but so is what you put on it. Discounts and coupons work well for this type of print, because customers are more likely to keep it around longer.

Thank you cards

This print product works particularly well for service businesses that rely on repeat customers, such as photographers. Sending along a thank you note with the final product is more likely to leave a lasting impression than the work alone. Printing custom thank you cards that fit your brand simplifies the process while also keeping it professional.

Signs and photo prints

Always a staple in brick-and-mortar stores, signs are still a viable way to promote your business — if you think outside the box. Gone are the gaudy, busy signs and in their place are modern signs and posters. Photographers and print shops don’t even necessarily need all that marketing text. A canvas of a newborn photo hung inside an area hospital with a business card in the corner, for example, can be a great print marketing material that’s not over the top. If you are a photographer or print shop, use prints and canvases to show off the quality of your work and display some business cards next to that print to show who’s behind that quality work. Even better, find a way to display that image where potential customers frequent, like inside a bridal shop for a wedding photographer.

Digital marketing is huge — but as more companies move to digital, printed marketing materials have less noise. Printed marketing doesn’t have to be traditional either, with modern designs and outside-the-box placement.

DGI Type 5 Canvas Certified for HP Latex

DGI Type 5 Canvas Certified for HP Latex

Photo Direct was requested by a high-end print provider to the professional photographic and art reproduction sectors, to create a canvas for the Australian and New Zealand markets.

The Brief

  • Suitable for use in the photographic and fine art reproduction markets for both Aqueous and Latex ink sets
  • Greater detail in the lowlight and highlight areas of the Image
  • Enhanced durability so it may be wrapped on the frame without cracking
  • Reduced optical brightener for greater longevity
  • Reduced cotton seed husks
  • Smooth with zero bumps (husks, retied cotton threads)
  • A white canvas to give a neutral colour balance (not yellow)
  • Low price was the last of the requirements

The Result!! Photo Direct’s DGI Premium Canvas Range

Features

  • Durable Polyester/Cotton Blend so it can be wrapped on the frame without cracking and it won’t shrink when printed
  • Acid free coatings and water resistant surfaces to suit pigment inks.
  • Reduced optical brighteners for longer lasting images
  • Greater detail in the black and white areas of the image (detail in the bride’s wedding dress without compromising detail in the groom’s suit jacket)
  • A beautiful weight of 380gsm that works hand in glove with the IG Wrap system to produce a perfect tension across the image

Benefits

  • Premium canvas to suit the high standards required by the professional photographic market
  • Low cost high quality = better margin
  • Beautiful image surface and fewer reprints so you save money on materials cost
  • Happy customers, optimizing your opportunities for repeat business

Photo Direct has been providing these quality canvas’s for a number of years, in June 2018 our DGI latex Type 5 canvas received the HP Latex Inks Substrates certificate and is now available for selection from the HP Media locator.

High volume users have commented that the canvas handles well and represents exceptional value for money.

To gain certification the canvas was put through rigorous testing by  Colour Concepts in the Netherland , HPs independent testing partner who are world’s largest, independent state-of-the-art profiling and testing lab for the professional digital large format printing industry.

The tests are all objective and cover the following areas:

  • Image Quality including colour gamut and area fill uniformity.
  • Media Printer Interaction. This series of test cover marks, wrinkles , dimensional stability and rewetting
  • Image Handleability. This is the performance of the media when being handled and is tested for scratchability, dry rubbing , wet rubbing , water fastness and ink adhesion.

The testing is exhaustive and Photo Direct decide to submit the canvas for testing to provide a better level of support to our clients.