Archive for September 2019

5 loyalty program tips for small businesses

5 loyalty program tips for small businesses

Many small businesses are built on repeat customers — and loyalty programs can help ensure those same customers keep coming through the doors rather than gracing the aisles of the competition. But there’s more to creating a rewards program than just creating punch cards or signing up for a digital service. Here are five loyalty program tips to consider as a small business owner.

Keep loyalty programs simple and fast.

Have you ever skipped signing up for a rewards program because you were just hoping to check out and get home as quickly as possible? Rewards programs tend to get more traction when kept simple, both in the sign up process and while gathering and counting rewards. Start by keeping the sign up simple, requiring only a few basic pieces of information so sign up is done in a minute or two. Be sure to make using the rewards program easy too — the best rewards programs are ones that customers can figure out without using a calculator.

Ensure you are offering value.

Don’t create a reward program that will simply send out stuff to fill your customer’s junk drawers. Ensure the rewards hold value for customers. There are a few different ways to approach this — you can conduct a survey and find out what customers really want. Or, you can offer discounts on the things that your customers are already buying. A print shop, for example, could offer a free print for every ten prints, or a discount after spending a certain amount of money.

Don’t stop at just using the loyalty program to drive repeat customers.

If you solely use the loyalty program to drive repeat business, you aren’t getting all of the benefits from the program. Digital rewards programs can help track customer data to improve your store, send out coupons when a customer hasn’t visited in some time, and more. By looking at which customers are buying what, you’ll have more data to drive decisions to move your business forward.

Encourage social sharing.

An easy way to boost your rewards program? Offer extra points for users that share the program on social media. You’ll generate a social media buzz, while customers can earn more points. By encouraging shares, you’ll find more new customers as well as more customers signing up for the loyalty program.

Keep listening to loyal customers, even after the loyalty program launches.

Surveys and customer feedback are a great way to design a new loyalty program — but don’t ignore feedback after the launch either. Continue to ask for feedback, both on the program and customer service in general, and integrate customer feedback into your business. When you ask and respond, you build a better relationship with loyal customers and offer a better experience for new customers.

Loyalty programs help encourage customers to continue to frequent your business — and maybe even buy more while inside too. From keeping rewards simple to listening to customers, when done right, a loyalty program can be a big boost for business.

4 reasons for small businesses to try digital signage

4 reasons for small businesses to try digital signage

Small businesses today often dip their toes into both physical retail stores and digital storefronts — but businesses could be missing out on one of the best mergers between the two mediums. Digital signage brings digital advertising into the physical storefront to boost sales, upsell, and keep customers coming back. In fact, a recent study by Nielsen found that 80 percent of grocery stores that switched to digital signage saw sales jump by as much as a third.

So how can small businesses use digital signage, and what are the benefits of making such an adjustment? Here’s what small businesses need to know about digital signage before making the investment.

Unlike printed signs, digital signs have time on their side.

Digital signs don’t have to be still images — integrating video into digital signage is eye-catching and opens up several different possibilities. First, using video on a digital sign can help tell a brand’s story better than with a single still image or even slideshow of images. A story about your business spans time — and since digital signage can also span time, it makes a great medium for sharing your business’ story.

Consider the possibilities of sharing video in store — you could demonstrate a product’s features, show a product from all angles, or offer tutorials on how to use an item.

Digital signs can be interactive.

Digital signage isn’t limited to photos and video. Touchscreen digital signs encourages customer interactions. A product finder questionnaire can use customer feedback to help them find the right product, for example. Digital signs can also be used to help drive social media marketing or to display your most recent posts.

Digital signs can house the same features as online platforms.

Online, customers can see a product outside the box from every angle with 3D models, read customer reviews, find similar products, and more. A digital sign allows business owners to bring those same features into a physical store. Besides adding helpful information, that means digital signs don’t always need extra effort to come up with new content, when the content you are already using online may already work.

Digital signs are more likely to capture customer’s attention.

The human eye is automatically drawn to movement — which means digital signage tends to draw more attention than traditional signage. The movement on screen is more eye catching, and stands out among the more common printed sign. That can be a big perk for small businesses working in crowded places, such as in malls and busy shopping centres. Businesses with a storefront window can even use digital signs to grab the attention of those walking by.

Digital and retail storefronts don’t need to remain segregated — by bringing digital signage into physical locations, small businesses can capture customer’s attention, increase sales, share details about products and more.

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