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Archive for April 2020

DGI Photo-Tac Wall Fabric

Photo-tac

Adhesive wall fabric is available in rolls 17” 24“, 36” or 42”  wide and suitable for most wide format printers , an amazing alternative to traditional wallpaper, ideal for wall and door decals for domestic and commercial interiors.

Applications include Wallpaper, Door decals, photography, art, signs, posters and point of sale only limited by your imagination!

A paste free media no mess or wallpaper paste just an easy to peel and stick product, no need to worry about bubbles or wrinkles, you can just peel back that area and re-apply.

Wall Decals are easy, fastest and most affordable way to transform a plain and ordinary wall to fun and exciting!

Adhesive wall fabric is available in rolls 17” 24“, 36” or 42”  wide and suitable for most¹ wideformat printers.

Like the idea of printing custom wall paper for your customers but don’t know how to do it, we’ll release a series of articles over the coming weeks on how to get the best results with various printer brands.

Do not spray water on the media or surface you are installing on.

  1. Compatible printers include HP Designjet , Epson SureColor and Canon imagePROGRAF

Buy it now here

Social media influencers: What small businesses need to know

Social media influencers: What small businesses need to know

Social media ads are big — but users still have a tendency to scroll right past anything with that “sponsored” headline at the top. Influencers, however, can put products right inside the news feed, without appearing to “salesy.” Influencers are social media personalities with big audiences that share your products with their audience, in return receiving payment or occasionally free products or services. Here’s what small businesses need to know.

Social media influencers are often more trusted than traditional ads.

Consumers know that advertisers have ulterior motives, but tend to have more trust in the real people they follow on social media. Users tend to trust an influencers opinion, or at least influencers with a solid reputation. Besides sounding less salesy, influencers often share their real thoughts on a product and customers see that as more trustworthy.

Social media influencers tend to have a certain audience.

Businesses can’t target their ad based on location or interests when using an influencer like they can when placing a social media ad. But, the people that follow an influencer still tend to fall into certain categories. Look at who that influencer is, what they post about, and their personality, and you’ll get a general idea of who a partnership with that program would reach. Look for influencers with a connection to your industry, like beauty bloggers for a personal care product, or photographers for a printing service.

Social influencers can help ads stand out.

Ads placed directly with the social media platform are easier to scroll past. But, posts from influencers blend right in with the news feed, often designated as an ad by a simple hashtag like #ad or #sponsored. Pad posts from social influencers don’t feel like ads, and that can help them garner some extra attention.

Social media influencers can help start a conversation.

Social media marketing is more about conversation than just randomly blasting your message out there. Influencers can help get people talking about your brand. They can ask their followers a question, or encourage comments on a post to get even more reach. An ad feels like an ad, but interacting with a sponsored post from an influencer feels social.

Social influencer posts can last longer than a traditional ad.

A typical ad may grab attention for a few seconds, but because of the conversation generated, social influencer posts may have a most longer-lasting impact. But besides the conversation aspect, those posts don’t just disappear after a set amount of days. The post may still get some attention later by followers viewing the influencer’s Instagram grid, for example. That helps stretch the value of working with an influencer even further.

Social media influencers can share posts that don’t feel like ads, but instead drive conversation with a specific audience and have a long-lasting impact.

To Rebrand, Or Build on Your Existing Brand? What Small Businesses Should Consider

To Rebrand, Or Build on Your Existing Brand? What Small Businesses Should Consider

Rebranding is a catch-phrase in the business world — but rebranding isn’t always profitable, and can sometimes actually hurt the bottom line. Sometimes, a brand needs a total overhaul rebranding. Other times, what a business needs is just a minor refresh that builds on that existing brand. Here are four factors to consider to determine whether to rebrand or to build on your existing brand.

What is your brand currently?

If you can’t answer that question, a complete rebranding may be warranted because you don’t have a brand. A brand should be easily definable. If you can’t even define your own brand, your customers won’t be able to either. If that’s the case, it’s time to start brainstorming everything you want your brand to be and working to make sure every aspect of your company conveys that message, from the company name to the logo.

If your brand is already well-defined, changing your brand may just confuse customers. Building on that established brand may be a better option.

Is your brand distinct?

Think of all the brand jingles you can hum to, or the logos you can recognise even when stripped of any text. Your brand should be distinct, or easily recognisable, from just a quick glance. Your logo, the exterior of your store, your website — they should all work together to create a distinct brand. If not, you may be able to build on your current brand to create a more cohesive look.

Will a rebrand bring a return on investment?

Any complete rebrand costs money — you’ll need to replace everything with a name or logo on them, and often, redesign your website and sometimes even the brick-and-motar storefront. Before doing any rebranding, consider how much return you’ll get for investing in that new look. If you do not have an easily identifiable brand or a distinct brand, that return will likely be higher than if you already have those elements in place.

How well-known is your brand currently?

If your company has been a neighbourhood staple for years, rebranding could be detrimental, especially if that rebrand comes with a new name. If your company is already well-known in the area, consider a refresh instead of a rebrand. Keeping the name and most recognisable aspects of a brand recognisable, such as a colour or the shape of the logo, you can still create a fresh, modern look that incorporates a refreshed vision for your company.

Rebranding may be essential for small businesses that never built a successful brand identity to start with, but for established companies, a refresh rather than a total rebrand may be the better decision. Consider how much of your brand is recognisable and how much return on investment you could receive. In many cases, building on what you have is often a better option than starting that brand over from scratch.