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Archive for May 2020

Searching for that Special Inkjet Media?

Finding it hard to find the right inkjet media ? We can help

During these uncertain times of turbulence and insecurity there are many anxieties around stock supply from overseas vendors. Some of the currents supply chains may be leaner that you may like, sea freight still on the docks overseas with major delays and air freight significantly impacted with additional costs.
At Photo Direct we are here to help and source media from both domestic and global markets supporting your print business to keep printing, whether you require large volumes in container lots, pallets, or singles rolls.

                                       Aqueous – Latex & UV and Eco Solvent Media
  • Hahnemühle Fine Art Paper
  • YouTac Repositionable Textile
  • Bauhaus Fine Art, Posters and Photo Papers
  • DGI Canvas & Photo Stocks
  • Centurion Photo and Metallics
  • DGI Repositionable Wall Fabric
  • Fotospeed Fine Art and Photo Papers
  • Phototex
  • Innovart Fine Art
  • HP Wide Format Media

We have just received a new shipment of our DGI Photo-Tac Wall Fabric , brilliant repositionable fabric for custom wall papers door skins or a multitude of applications details here 

Our you can buy in here

DNP DS-80 printer clearance

Last 2 New DS-80 printers in stock $550 each.

Ideal for studio settings, onsite printing, and photo retail solutions, our DS80 digital photo printer is widely deployed by professional photographers and photo retailers around the world to produce high-quality larger format images in beautiful full-colour detail.

The DS80 can produce full-bleed 8”x 10” and 8”x 12” photos—all in a protective lamination layer that is resistant to fingerprints, dust, water, and fading. Due to a simple dye-sublimation transfer method and unique roll-fed design, the printer can be operated for extended continuous use with minimal downtime. The roll design also allows the printer to store a large volume of media for printing—the DS80 can produce  110 8”x12” photos before a media reload is required.

 

Checklist to make sure your retail photo store is ready post Covid-19 lockdown

As Australia slowly moves toward our new normal of retail it’s worthwhile to look at the way forward to;

  1. Attract customers
  2. Maintain customers
  3. Secure much needed sales
  4. Ensure REPEAT business
  5. Create a great environment for your staff

A new challenge for everyone in retail is providing a safe environment where customers feel safe and want have the confidence to return and spend time.

As we know Covid-19 is spread through contact, photo kiosks need some special attention.

Here are a few photo retail specific considerations.

  • Move Photo Kiosks so there is clear space between them, remember 1.5m and 4 m2 per person
  • Consider turning every 2nd kiosk off for the short term – shows consumers you are thinking of them and their safety
  • Provide Alcohol wipes and hand sanitiser next to each kiosk
  • Encourage your staff to continuously use the wipes or alcohol based cleaner between customers on the photo kiosks and surrounding surfaces
  • Thoroughly clean your store every morning – vacuum, wipe down all touch points and use air freshener…and again at lunchtime each day. We know everyone keeps their stores clean but now they need to be sparkling
  • Provide Hand Sanitiser at the photo kiosks and at main entrance
  • Use good visual queues to remind people to keep 1.5m

Here’s some guidelines from the National Retailers Association , Full store here

10 Key Actions that retailers and shopping centres should take are:

*Key actions will be different at each shopping centre and retailer, noting that each shopping centre, retailer (e.g. café versus clothing versus pharmacy) and retail premises is different, including issues such as location, tenancy mix, operating hours, size, customer visits, open-air / enclosed spaces, customer access points, car-parks, loading docks and co-location with public transport facilities.

  1. Making alcohol-based hand sanitiser at key locations such as store entrances, building entrances, customer service desks and food courts,
  2. Increasing frequent cleaning and disinfecting of regularly used objects and hard surfaces (e.g. payment registers, ETFPOS machines, hand-rails, bathroom door handles, shelves, shopping trolleys, counters and benches, food-court tables, staff-rooms) and other key hygiene measures (e.g. waste disposal).
  3. Facilitating and encouraging social distancing guidelines in accordance with Government or public health authority directions, which is currently a distance of 1.5m. Actions could include signage ‘reminders’, one-way queueing, and ground markings (e.g. stickers or tape) for queueing.
  4. Ensuring public gathering limits in accordance with Government direction are adhered to, which is currently no more than 1 person per 4m2 in stores (inclusive of staff), can be maintained. Actions could include regulating access points, monitoring customer counts at relevant entrances, and displaying signage.
  5. Promoting contactless transactions such as ‘tap and go’ instead of cash for payments, facilitating distancing at counters and benches, and staff wearing disposable gloves when they are handling objects and money.
  6. Monitoring and encouraging customer adherence to relevant public health guidelines by security guards and other personnel, which may also include Police visits to shopping centres.
  7. Continuing to focus on the community’s access to essential services such as supermarkets, pharmacies and health and medical facilities, especially for vulnerable people.
  8. Daily check-ins with employees on their well-being, ensuring employees and contractors are properly trained and have access to relevant information and personal protective equipment (PPE). These check-ins will include monitoring customer behaviour to ensure retail workers are being treated with respect – abusive and violent behaviour towards retail workers will not be tolerated.
  9. Fostering open and frequent communication between shopping centre management and retailers, including to alert each party to any Government or public health authority directive, to assist authorities when required, and continue to release information and guidance to employees and customers about good hygiene advice.
  10. Maintaining relevant essential safety measures such as air-handling systems, exit doors, emergency power supply, smoke alarms, sprinkler systems and fire-isolated stairs.

The above issues could be summarised in a COVID-19 Recovery Safety Plan, which could be made available to employees, contractors and the community, and which could be reviewed and amended regularly as restrictions ease and in response to any Government or public health authority directive.

 

We wish you a safe and happy return to trade.

What is cross-promotion? What small businesses need to know

What is cross-promotion? What small businesses need to know

A business doesn’t exist on an island, but inside a larger community. And just like it takes a village to raise a child, it takes a community to build a successful business. But a community is made up of more than just individual people — businesses, too, can help boast another business. While new business owners may shy away from other working with other businesses, cross-promotion can be a very effective tool.

Cross-promotion is simply a promotion that’s shared between two businesses. Consider it a sort of “I’ll scratch your back, if you scratch mine” among two different businesses. In a cross-promotion, businesses may trade ads on each other’s websites, displays in each other’s stores, post on each others social media networks and more.

To be effective, most cross-promotion is done with a non-competing business in the same industry or that has the same target audience. For example, a wedding photographer can run a cross-promotion with a bridal gown shop. The same customers will shop at both, yet the two companies aren’t in competition with each other.

Cross-promotion is not only an effective strategy for reaching your target audience, but can be very cost effective. You’re not paying to take out a billboard or newspaper ad. Instead, you are essentially trading services with another business. That doesn’t mean it’s always free — you may need to print out brochures if you are swapping an in-store display, for example. But, compared to other types of marketing, cross-promotion is one of the more affordable options.

Cross-promotion can take on many different forms. Here are just a few examples:

  • Trade social media posts. Promote each other to your followers for an easy and inexpensive option.
  • Swap mentions in newsletters. Whether it’s a physical newsletter or email marketing, trade a mention in each of your lists.
  • Trade in-store displays. Something like a simple brochure, or even a wall hanging can work. There are lots of different options here.
  • Write guest blog posts. Trade posts on each other’s blogs by writing a guest blog related to your product or with links back to your online store.
  • Instead of doing cross-promotion with a business, consider working with a non-profit.

To get started, brainstorm some businesses in your area that have similar target audiences, but aren’t direct competitors. Then start reaching out to gauge interest and work together on finalising what the cross-promotion will look like.

Cross-promotions don’t have to be one-time deals. Businesses can develop long term relationships with other similar businesses to create an effective, affordable way to continue reaching out to potential new customers.