There are still five weeks until Christmas, but it’s never too early to start marketing your business to increase your sales.

Christmas is one of the most important times of the year for eCommerce businesses and missing out on the boost in sales it brings can be devastating. That’s why it’s never too early to start planning for how you’ll market your business this holiday.

Here are 10 Christmas marketing ideas that will help take your business forward this year.

1. Plan ahead

The saying goes that practice makes perfect, but that can also apply to planning. Setting actionable goals for your Christmas sales will help you see what you’re up against.  Then, putting an actionable plan into place will help you achieve those goals and measure your success along the way.

2. Customize packaging

Consumers like to get into the holiday spirit as they shop. One way that you can do that is by customizing your packaging for Christmas.  You’ll be making your products more attractive to those who purchase your products and those who receive them as gifts.  In fact, this is something that can leave a lasting impression on people, which could boost your sales year-round.

3. Create bundles

Another tried-and-true idea is to create special Christmas bundles of some of your products that complement each other.  These are very attractive to consumers, as it makes buying and gifting easy.  It also looks extra special when it’s given as a gift come Christmas time.

4. Create an online catalogue

So much of Christmas shopping happens online these days.  This is especially true this year during the coronavirus pandemic.  This year make sure you give extra attention to your online store.  One great way to do this is to create a digital version of an old-fashioned Christmas staple — a holiday catalogue.  This allows people to browse all the products you’re offering, some on special, for the Christmas shopping season.

5. Make a gift guide

While you’re creating an online catalogue, take it one step further and create a special gift guide.  This can feature all your special products that you have this holiday season, and any of your most popular items.  This will allow you to quickly target products you want customers to purchase.

6. Partner with other small businesses

A great way to market yourself and reach new customers is to partner with another small business like yours.  For example, if you sell coffee, find an eCommerce business that sells coffee mugs, and try to partner with them.  This way, you could cross-promote each other through both of your marketing efforts, allowing both companies to potentially reach new customers.

7. Be transparent with dates

One challenge many eCommerce stores face during Christmas is fulfilling orders and getting them shipped in time for the holiday.  Postal services are always extra burdened this time of year.  You don’t want to disappoint your customers by delivering products they bought as gifts after Christmas.  So, make sure to set and communicate purchase deadlines.

8. Stock up

Along those same lines, make sure you have enough product on hand to meet all your orders.  The last thing you want to do is run out of your most popular product and not be able to fulfill someone’s Christmas purchase.

9. Ship for free

Customers have a lot of choice when it comes to Christmas purchases.  One way to convince them to purchase from you is to offer free shipping on all purchases. You can run this special for the entirety of the Christmas shopping season, allowing customers to spend more on their loved ones.

10. Give back

Christmas is a time for giving back and helping those in need.  A great way that you can participate and help support charities is by donating a portion of your sales to a specific charity.  Choose a non-profit organization that means a lot to you.  Then, take a percentage of every sale you make and donate it to them. Communicate this to your customers, too, and they’ll be more likely to purchase from you.

Please call the Photo Direct Customer Service Team if we can assist you with any of your needs.  We are here to work with you!  03/9894 1644