Blog

Archive for November 2020

Increase Sales with these 10 Christmas Marketing Ideas

Increase Sales with these 10 Christmas Marketing Ideas

There are still five weeks until Christmas, but it’s never too early to start marketing your business to increase your sales.

Christmas is one of the most important times of the year for eCommerce businesses and missing out on the boost in sales it brings can be devastating. That’s why it’s never too early to start planning for how you’ll market your business this holiday.

Here are 10 Christmas marketing ideas that will help take your business forward this year.

1. Plan ahead

The saying goes that practice makes perfect, but that can also apply to planning. Setting actionable goals for your Christmas sales will help you see what you’re up against.  Then, putting an actionable plan into place will help you achieve those goals and measure your success along the way.

2. Customize packaging

Consumers like to get into the holiday spirit as they shop. One way that you can do that is by customizing your packaging for Christmas.  You’ll be making your products more attractive to those who purchase your products and those who receive them as gifts.  In fact, this is something that can leave a lasting impression on people, which could boost your sales year-round.

3. Create bundles

Another tried-and-true idea is to create special Christmas bundles of some of your products that complement each other.  These are very attractive to consumers, as it makes buying and gifting easy.  It also looks extra special when it’s given as a gift come Christmas time.

4. Create an online catalogue

So much of Christmas shopping happens online these days.  This is especially true this year during the coronavirus pandemic.  This year make sure you give extra attention to your online store.  One great way to do this is to create a digital version of an old-fashioned Christmas staple — a holiday catalogue.  This allows people to browse all the products you’re offering, some on special, for the Christmas shopping season.

5. Make a gift guide

While you’re creating an online catalogue, take it one step further and create a special gift guide.  This can feature all your special products that you have this holiday season, and any of your most popular items.  This will allow you to quickly target products you want customers to purchase.

6. Partner with other small businesses

A great way to market yourself and reach new customers is to partner with another small business like yours.  For example, if you sell coffee, find an eCommerce business that sells coffee mugs, and try to partner with them.  This way, you could cross-promote each other through both of your marketing efforts, allowing both companies to potentially reach new customers.

7. Be transparent with dates

One challenge many eCommerce stores face during Christmas is fulfilling orders and getting them shipped in time for the holiday.  Postal services are always extra burdened this time of year.  You don’t want to disappoint your customers by delivering products they bought as gifts after Christmas.  So, make sure to set and communicate purchase deadlines.

8. Stock up

Along those same lines, make sure you have enough product on hand to meet all your orders.  The last thing you want to do is run out of your most popular product and not be able to fulfill someone’s Christmas purchase.

9. Ship for free

Customers have a lot of choice when it comes to Christmas purchases.  One way to convince them to purchase from you is to offer free shipping on all purchases. You can run this special for the entirety of the Christmas shopping season, allowing customers to spend more on their loved ones.

10. Give back

Christmas is a time for giving back and helping those in need.  A great way that you can participate and help support charities is by donating a portion of your sales to a specific charity.  Choose a non-profit organization that means a lot to you.  Then, take a percentage of every sale you make and donate it to them. Communicate this to your customers, too, and they’ll be more likely to purchase from you.

Please call the Photo Direct Customer Service Team if we can assist you with any of your needs.  We are here to work with you!  03/9894 1644

6 Things Small-Retailers Need to Prepare for Christmas Shopping Season

6 Things Small-Retailers Need to Prepare for Christmas Shopping Season

Christmas season is coming soon, and retailers everywhere need to gear up to prepare for the influx of customers coming. This includes you, as a small retailer, since Christmas customers will be heading your way re their Photo Gifting needs when they’re looking for unique gifts for their loved ones.

Christmas customers tend to prefer large retailers because they want a smooth Christmas shopping experience, which they assume small retailers tend to lack. With this in mind, there are certain things you need to prepare to ensure that you’re providing the best customer experience for your Christmas Photo shoppers.

Stock-up on Christmas-friendly products

Use last year’s Christmas sales data to determine what products you need to stock up more. Customers who come for Christmas shopping will prefer to have a section in the store that they browse, so decorate this spot with Christmas ornaments. Most importantly, prepare gift wrapping kits so you can offer a gift-wrap option to your Christmas shoppers. You should also have gift card products ready in-store.

Prepare your store for Christmas shoppers

You can decorate your whole store with Christmas-themed things. You can also play some holiday music during the Christmas season. Be sure to hire additional employees for certain days, like the week lead up to Xmas Day, when there will be more customers. Always have some small change ready before you open the store during Christmas season. Little things like this, helps create a better Christmas shopping experience for your customers.

Market your Christmas season promotions

Although new Christmas shoppers will come, you should also make your store the first choice for Christmas shopping to your existing customers. Do this by sending a Christmas email newsletter containing discounted offers. Also, update your social media with discount codes posts and Christmas product offerings. For in-store promotions, provide a Christmas card for your loyal customers with an enclosed discount voucher for their next visit.

Make a special Christmas-only event or products for your store

Aside from promotions, you can also make a special collaboration or limited edition products for the Christmas season. It is also possible to hold a Christmas event, such as a charity drive, in your store. Doing this will help attract customers who are looking for specialised gifts and increase your brand awareness. Use social media to advertise and don’t forget to stock the products accordingly.

Optimise your product delivery for Christmas

Christmas delivery can be a nightmare, so it’s crucial for you to plan ahead. Be sure to update customers on your Christmas delivery date range. You can also circumvent this situation by offering a click and collect service if you also operate an online store. To entice customers to visit in-store, you can also extend your opening hours. Return and exchange policies should also be clearly informed to customers prior to their purchase.

Offer a post-Christmas shopping discount

The best way to engage a new batch of customers after the Christmas shopping season will be to offer a post-Christmas discount. You can send them an email newsletter and post updates on your social media, but you can also do this in-store by putting posters on your storefront. Doing this also helps you move out your remaining Christmas products stock.

Photo Direct are here to assist you with any needs or enquiries, please call 03 9894 1644.

Ho Ho Ho!