From a business perspective most retailers crave for more awareness amongst their customers of the products and services sold by their business or of the store’s reputation in the marketplace. Increased awareness is a natural desire for business owners because they know it leads to increased trial or repeat sales from satisfied customers. But there’s another side to the awareness equation.
And that’s the issue that business owners themselves need to be more aware of their customers’ wants and needs. Without an appropriate level of awareness of their customers’ aspirations the investment made in marketing activities such as merchandising, promotion and communications yields poor returns.
The concept of successful marketing is all about businesses identifying and satisfying customer needs and wants but sadly most retailers invest very little time or effort in this critical area.
Developing valuable and practical customer insights that can be readily used to build new or repeat sales from the new or existing products and services on offer from a business is an important task. And it starts with business owners wanting to be more aware of what their customers want.
If you’d like to know more about increasing your awareness of your customers’ needs and wants contact Pete Budd at Photo Direct now.