April and May are not that far away and there’s three very important dates on the promotional calendar across these two months – Easter, ANZAC and Mother’s Day.
Each event is special and therefore deserves its own separate promotional tactics however with a little smart thinking you could easily generate some incremental sales this year from each of these promotional opportunities.
Easter is the perfect time to remind your customers how easy it is to use some of their best photos they’ve taken over the last 12 months to create a personalised greeting card or even a canvas print for Mum. ANZAC Day provides the ideal opportunity for photo taking and photo printing. Why not run a photo competition in conjunction with this year’s event. Create a feature wall of all the amazing images that get submitted and then creatively demonstrate all the different printing possibilities that customers could order – from enlargements through to canvas prints and block mounts. Mother’s Day is of course a great time to promote personalised greeting cards but you can so easily add canvas prints and photo book products into your promotional offering.
A simple email to your customer base featuring your special offer and any added-value service combined with some in-store merchandising (posters or a window display) is the smartest way to get your message out effectively and efficiently. But don’t delay – start planning today!
