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Exclusive appointment ignites Photo Finishing market in Australia and New Zealand

“A broadening number of businesses want to offer Photo Finishing solutions but don’t have the budget for expensive equipment to make professional, hard cover books or to have easy-to-use products on their shelves for the DIY consumer,” says Steuart Meers of Photo Direct.

That’s all about to change across Australia and New Zealand.

A recent agreement between the Spiral Binding Company and HP’s Creative Photo Solutions means Photo Direct is now the exclusive distributor across Australia and New Zealand for an exciting range of photofinishing products.

“This announcement delivers a basketful of good news for retailers. Most importantly it ensures the best and most innovative of HP’s Retail Photo Solutions products, like their pinch books and mounting frames range, will actually remain available under the licensing arrangement with Spiral,” says Steuart Meers.

“And as a result of each company’s technology capabilities, expertise and combined relationships retail businesses including photo specialists, framers and print stores will now be able to offer Creative Photo Solutions at a reasonable price, either behind the counter or off the shelf,” adds Steuart.

Photo Direct will initially offer a range of photo finishing products including Pinch Books, Silver Linings Mount Frames, Custom Cover photo books plus a range of manual and automatic wire-binding equipment.

An extended range of other products will be added in coming months, under-pinning further opportunities for retailers wanting to increase their sales and profits through Photo Direct. Interested retailers should follow a series of blogs on the Photo Direct website covering this evolving story.