Your business is never precisely perceived by your customers in the exact manner that you think it is or want it to be. This results in lost opportunities from current customers which invariably need to be replaced by sales from new prospects out there in the wider marketplace. And to attract new prospective customers you’ve got to promote and position your services which can’t be done through just having a great website.
Expanding your marketing network ultimately comes down to your commitment to widening your contacts within the commercial sectors in which you want to compete. Whether you run an architectural practice, a photo framing business or a print shop start expanding your marketing network by listing down all those sectors you’d like to target. Then develop a networking plan of attack including attending functions, blogging on your website, sending out e-newsletters, writing articles and pursuing other cost effective, marketing -related opportunities.
This commitment to working on your business rather than in it, will kick-start your process of gathering the names, emails and phone numbers of prospects within your chosen sectors. And before long, you’ll be surprised at the benefits delivered through your “business card/prospecting” exercise. The investment will pay off as that next new name could easily become your most profitable customers in 12 months time. If you need to know more contact our marketing adviser today!