There are various marketing approaches that small retailers can engage in to convert sales. The best one, however, is an approach that is centered on your customers.
For small retailers who already have loyal customers, just by knowing how to satisfy your existing customer base, you can easily increase the number of your conversions without having to add massive-scale advertisements.
Here are several things to keep in mind when building a customer-centric marketing approach.
Know who your customers are
What are the kinds of people who buy your products? Are they female or male? Do they have kids? What kind of work do they do? It is important to have a lot of details about your biggest customer base to be able to build the right marketing approach. For example, if you’re a clothing company, it is absolutely crucial to know which size often sells out most, or whether you tend to make more sales during certain seasons. This information will impact your business’ long-term plans. From what products to sell to when should you hold big discount events. Which social media channel to use for marketing would also be highly influenced by the customer information you manage to collect.
Hear what they have to say
Most people have some form of social media presence these days, and they tend to use it most often when they have something to complain about your business or when they have something to praise about it. Be sure to hear them out. Pay attention to when your business’ brand is being mentioned. What do they have to say about it? This would be useful for you to determine what you are doing well already and where you need to do better. When complaints do arise online, be sure to know how to handle them gracefully. Ask them what happens and be sure to provide a solution to the problem when possible.
Send forms to fill out
Now, you don’t need to make a super-long survey that will tell you all about your customers. If anything, you probably shouldn’t do that, since it will probably not garner the data you want. Instead, make sure to ask short and prompt questions that are relevant to what you want to know. Another way to ensure better engagement on your online forms would be to send out embedded forms via newsletter email. This will allow your email subscribers to respond without having to visit a different website.
Find out what keeps their attention
If you maintain a website for your business, be sure to connect Google Analytics to the site. By doing this, you can get insights on what your website visitors are doing when they engage with your website. What type of webpages gets the most clicks or views? On what webpages do conversions happen, if there are any? Tracking down this information would help you in building the right content to attract your customer base.
Learn from your unsuccessful leads
Getting this information can be tricky, but if you succeed, it will be helpful in knowing where improvements need to be made. When you understand why some of your leads do not turn into conversions, you can make some necessary adjustments to your approach. Maybe your new product line is unsuitable for your customer base? Or is it because you are not promoting them in the right channels? Take this step after you have collected enough information on your customer base.
Please call the Photo Direct Customer Service Team if we can assist you with any of your needs. We are here to work with you! 03/9894 1644