Lifepics has just released a new version of their iPhone app that allows customers to place orders from their iPhone direct to store.
According to Steuart Meers of Photo Direct, Lifepics partner for Australia and New Zealand, this new app will truly provide Lifepics retailers with a competitive advantage. “The app opens up a new ordering and revenue stream for retailers offering Lifepics” says Steuart. “Customers can order 4×6, 5×7, 8×10, and 11×14 prints from their iPhone. The app only allows users to order those print sizes that retailers offer on their site. Orders must be picked up and paid for in the store as no payments are taken through the phone.”
This approach was adopted based on consumer feedback that indicated most consumers did not feel comfortable paying for items on their phones and preferred to complete the transaction in the store with a real person. Consumers select a pick up location based on their postcode or GPS location. Lifepics retailers show up on that list when they offer the ‘pick up and pay’ service in store orders.
Steuart adds that Lifepics have already seen retailers increase order volume by 15% after enabling the ‘pick up and pay’ in store capability. For more information on the new iPhone app or how to get your online website and print service operating with no upfront investment simply contact Photo Direct.
