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Mum Marketing: 5 Tips For Small Businesses To Reach More Mum Customers

Mum Marketing: 5 Tips For Small Businesses To Reach More Mum Customers

Mums are amazing — and we’re not just saying that because Mother’s Day is right around the corner. Between raising children and managing a household, mums do a lot. For many small businesses, mums are a key customer with many mothers making the everyday purchase decisions for their households.

So how can small businesses reach this unique, but important group of customers? Here are five ideas for reaching mums.

Make shopping convenient.

The average working mum puts in 98 hours a week between her job and taking care of her family. The key take away? The easier the shopping experience is, the more likely mums are to return, because convenience is a big factor when you’re working 98 hours a week. Mums, for example, may prefer to visit the fast food restaurant that brings the food to your table because between the baby and the diaper bag, her hands or full. Or, mums may prefer to order online and pick up in store to skip the hassle of shopping with kids. The same goes for online shopping — a slow-loading website or app that’s difficult to navigate may make mums shop elsewhere instead.

Make your online presence easy to find.

Another study suggests that 80 percent of mums research a brand online before buying. How easy is it for customers to find information about you online? What does that information say? As you build an online presence, consider what the customers looking for you online will find. Encourage positive reviews with good customer service. Use key terms to make your website easy to find.

Use social media to reach out to mums.

Social media can be a key tool for reaching mothers. Besides the fact that you can specifically target an ad towards mums, many in this group use social media to unwind and laugh a little. Share relatable, fun posts on your social media page. Take out ads that are targeted towards mums for products that are specific to mums, kids and families.

Build a presence with blogs.

Those same mums researching products online before they buy are also frequent visitors to blogs — or there wouldn’t be such a thing as a “mummy blog.” Businesses can reach mums by writing guests posts for these blogs, or taking out ads on blogs focused on motherhood. Building your own blog with tips centred around your products and service isn’t a bad idea either.

Make reviews easy to find with a service like Yelp.

When mums research products online, they look for reviews. Make reviews for your product or service easy to find using platforms like Yelp. Encourage reviews by claiming your business on Yelp and similar sites. Don’t be afraid to ask for a review via a note in your email newsletter, a social media post, or even an in-store sign, just make sure to be tasteful. Other services like the reviews on Google Maps, Facebook and more are also great for making it easy for customers to find relevant reviews.

Mums are an important part of the family dynamic — and are often a big part of many businesses. Reach more customers through marketing tactics focused on mums, and keep them customers by offering a convenient experience.