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Archive for November 2013

LifePics marketing materials for the Christmas, New Year and Holiday season

LifePics is providing its retailers several marketing support pieces to help boost sales across the next few months. Print-your-own marketing materials are now available to retailers through the LifePics admin system and include a range of eye-catching items, including tri-fold brochures.
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Product safety notice regarding Visionwall 20″x30″

It appears that several of the Visionwall display frames in size 20×30, have magnets that are not strong enough to hold that size acrylic panel. The result is that the acrylic cover slips and falls off the frame once it is mounted on a wall.  The manufacturer has immediately begun investigating the cause of this, and therefore possibly the remedy, but in the meantime please do NOT sell any of this size frame and please do not display it on your own store walls.  All the other sizes appear to be unaffected. It is just the 20″x30″.

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Change of labels on HP 711 inks

HP Designjet T120 & T520 Printer Series – Changes to the color label of HP 711 ink cartridge labels

The labels of HP 711 ink cartridges recently changed, and some customers have shown concern that the new cartridges are not genuine HP products. The purpose of this communication is to outline the difference between the old and new cartridges, and to reassure that both are genuine, and valid HP products.

Issue

The color icon on the end of HP 711 Ink Cartridges has been changed slightly. See the pictures below.
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The power of product and customer data

You might not be as big in size as JB Hi Fi or Coles but if you’ve got up-to -date product sales and customer purchasing data you can, as an independent retailer, very effectively compete with the big guys.

Analysing your product sales by gross profit contribution is an enlightening task. The results will clearly identify the Pareto Principle ratio for your business and set you on a course to re-inventing some or all of your marketing plans and budget. Likewise drilling into your customer records to identify which customers account for the majority of your profit is equally empowering. Overnight you’ll know where and who to go looking for.  NO more shotgun stuff and clarity around who you are and what your business is really about.

Data-driven marketing is a critical success factor in retailing. If you haven’t started leveraging your data don’t delay any longer.

 

Discover the right way to do business online and save yourself 25%

Photo Direct invites you to spend a day with Doyle Buehler – online entrepreneur and author – to help you generate more customers and business online.

You will learn the unique 7 step process to reduce the confusion of business online and get the clarity that you are looking for on this critical retail topic. As a special offer, Doyle has offered customers and friends of Photo Direct a 25% discount off the already reasonable price of $67 – enter code ‘friends’ at checkout to receive the discount.

It’s in Melbourne, on 23rd November, for 1 day only.

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Discover the right way to do business online and save yourself 25%

Photo Direct invites you to spend a day with Doyle Buehler – online entrepreneur and author – to help you generate more customers and business online.  You will learn the unique 7 step process to reduce the confusion of business online and get the clarity that you are looking for on this critical retail topic.

Read more →

Photo Finale News

Be sure to ask your Photo Direct sales rep for details of how Photo Finale is now able to be loaded on Lucidiom kiosks so that customers can start a project at home and finish it in store and vice versa.

This much-requested feature in APM 8.5 called PF@Kiosk Designer Mode provides your customers a number of benefits including a huge selection of card designs, full wide-screen work area, superior workflow for creative products, access to their Facebook, Instagram and online photos and Aviary/PicMonkey photo editing. In addition to customers being able to save projects they can also conveniently re-order existing projects.  
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