Archive for September 2014

The simplest book-binding solution available now

The simplest book-binding solution available now features more sizes and styles.

Previously only available to HP customers, Photo Direct is delighted to announce that any retailer can now purchase an extended range of Pinch books. If you’re not familiar with them, Pinch books are professional-looking, hard cover books with a unique, patented pinch-binding that feature easy assembly plus the flexibility to add or remove pages on demand.

Pinch books are available in a variety of different sizes, colours or finishes and are ideal for photos, sales and marketing materials – in fact any document that requires a hardcover presentation looks better in a Pinch book from Photo Direct. Simply pull back the cover and the spring-clamp opens up. Insert the pages your customer requires and it snaps back together.

 Judge for yourself by watching the video and discovering more.

Blockmounts acclaimed a category mover

Blockmounts acclaimed a category mover at Photokina 2014

Retailers on the lookout for hot products or categories from this year’s Photokina, will be interested to read that of all the wall-art options on show Blockmounts were regarded as being one of the BIG category ‘movers’ for 2014/15.

Tracy Lints from Photo Direct attended the show and said in her latest update, “Any retailers hopping on board the wall-art category are right on trend. And to ensure our retailers can satisfy just about whatever their customers require, we’ll be offering up to 4 different styles in a range of a dozen sizes from 4×6 through to 20×30, in three different finishes.”

If you’re interested in leveraging the consumer trend to wall-art check out our margin-building, suite of products including Silver Linings, DGI blockmounts, Innovamill artblox and Innova Art photo panels.

More value for your customers

Add more value for your customers and more margin for your business with Silver Linings™ Mounting Frames

Following on from Friday’s blog, Silver Linings Mounting Frames are the first of many products we’d like to bring to your attention. We all know that smaller print sizes generate very little in the way of margin but these amazing and very affordable mounts provide the ideal answer to letting your customers do much more with their smaller, standard size photos.

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Exclusive appointment ignites Photo Finishing market in Australia and New Zealand

“A broadening number of businesses want to offer Photo Finishing solutions but don’t have the budget for expensive equipment to make professional, hard cover books or to have easy-to-use products on their shelves for the DIY consumer,” says Steuart Meers of Photo Direct.

That’s all about to change across Australia and New Zealand.

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Is this the best trade-in deal you’ll see in 2014?

If you’ve been thinking about trading in your old wide-format printer then this offer is targeted at you. Perfectly matched to the demanding needs of small to medium print service, art production, photo lab and GIS providers, Photo Direct in association with HP has two unbeatable deals from now until 31st October, 2014.
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Don’t miss Photo Finale’s webinar series

Your current customers are the best source for increasing sales and profits. An email campaign provides regular contact that turns into customer loyalty and sales. Gary Pageau will present tips to help make your email marketing more effective. Learn all about lists, topics, timing, format, analytics and more.


Click here to Register.

Can’t Attend? No Problem! We record all the webinars and post all supporting files here.

Register for the webinar even if you cannot attend, and we’ll send you the information after the event. Then visit the Marketing Tools page to download or watch what you need. If you are looking for past webinars or files, they are all posted on that page too.

Photo Direct and Photo Finale invite you to join the next Marketing and Communications webinar on Tuesday, September 16th at 2pm ET.

It pays to change

With consumer behaviour becoming increasingly difficult to predict there’s a lot to be said for making change the name of the game across your marketing mix.  Most retailers regularly make adjustments to their pricing or promotional tactics but often neglect the opportunity to leverage the remaining 5 P’s of the marketing mix.

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Take our September Challenge and get yourself an extra 15% discount!

Did you know we carry nearly 20 different products in our high quality, wide-format canvas and paper range? Perhaps you’ve been tempted to try out a few, but for various reasons you’ve ended up just ordering your stock favourite to fulfill customer orders.

Well now’s your opportunity to really show your customers how some of these superb papers or canvases can make a world of difference to the appearance of an image.

This month we’re inviting you to order a product you haven’t purchased before* and to reward you we’ll take an extra 15% discount off your order. There’s no strings attached and your customers will certainly appreciate the benefits of a better-looking, big print.

Simply quote “SEPTEMBER CHALLENGE” when ordering. See the range for the September offer here.

*Does not apply to ordering a different size of a product you have used before. Minimum order fees apply.