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Archive for January 2019

5 Retail Trends for Small Business in Australia to Watch in 2019

5 Retail Trends for Small Business in Australia to Watch in 2019

The retail space is constantly evolving, adapting to meet new technologies and changing with the demands of consumers. 2019 will be no different. So what retail trends should small business owners in Australia stay on top of in the New Year? What trends can businesses integrate to grow in 2019? Here are five ideas, predicted from the Retail Doctor Group, on 2019 retail trends.

Technology will influence sales from smart phones, subscriptions and voice control.

Technology trends often influence retail sales and 2019 is no exception. Smart phones are continuing to takeover a majority of online sales, so small businesses need to ensure any online ordering platform is mobile friendly. Subscriptions through online stores are also predicted to grow, and could spark ideas for growth for small business. A photo / print shop, for example, can run a subscription special for a monthly set of keepsake prints or photo-albums covering that month’s milestones.

Retail focus continues to shift.

Consumers are placing more importance on factors like experience over the actual product, RDG suggests. “Boring” stores will lose sales, the group says. Curation and customisation will help retail shops stand out from the competition and feel a little less boring so do something about this and NOW”.

Convenience shouldn’t be overestimated.

Customers often pick where to shop for convenience, like a brick and mortar store’s proximity, or the easy online ordering system. 2019 is a good time to make sure your online store is simple, and your hours convenient and easy to find online. Brainstorm ways to make ordering more convenient for your customers, and you’ll likely reap the rewards.

Data is king.

Personalisation and convenience is important — and data is the way to determine just what that means for your particular customers. Gathering data through customer rewards programs, surveys and studies can help retailers tailor their business experience to their particular customer.

Specialisation is a good thing.

Good news for small business — RDG predicts specification is better than generalisation in 2019. Most small businesses are already smaller speciality shops — but businesses can brainstorm ways to highlight this specialisation over the course of the next year.

Some predictions will make a bigger splash beyond 2019 rather than steady growth this year — trends like robotics and machine learning are just coming onto the retail scene, but likely aren’t at a spot for adoption by small businesses just yet. Pinpointing the latest retail trends can help businesses understand what customers are looking for and where to focus for improvements in 2019.

Call Photo Direct Support Office (03) 9894 1644 and one of our experts can and will assist you with your needs. Call us today!

5 Ideas to Increase Post-Holiday Sales in January

5 Ideas to Increase Post-Holiday Sales in January

The holidays have come and gone and the calendar has turned to a new year — and with it, the holiday shopping season has dissipated. For many businesses, January is a month of slow sales. Consumers overspent during the holidays and aren’t as actively shopping. But businesses shouldn’t just cross their fingers and ride out the slow season. Here are five ideas to increase post-holiday sales in January.

Encourage gift card spending (and exchanges).

After the holidays, consumers may have several gift cards to spend. Encourage them to spend during the slow season with sales and social media campaigns. Consider post-holiday needs and run a special focused on that. For example, print shops can offer discounted album for customers to print of their images from the Christmas-New Years season.

For retailers, January is often the biggest time for returns and exchanges. Push for the latter with specials, well-placed product displays, and excellent customer service.

Launch a unique marketing campaign.

Combat slow sales with a January marketing campaign. Brainstorm ideas for an unusual sale, new product, or social media campaign. If you’ve always wanted to try a video campaign on social media, for example, now is the time to try.

Businesses can also begin focusing on the next holiday. Photographers, for example, can run specials ahead of Easter or Mother’s Day.

Host an event or contest.

In the slowdown after the holiday, why not create your own reason to get customers in the store? A contest or event is often a great way to boost a business during a slow down. Host an event to battle the winter blues. Run a giveaway on social media. Encourage customers to come into the store with in-person contest entries.

Reach out to holiday shoppers.

If you’ve been collecting emails and information from holiday shoppers, now is a good time to use it. Follow up with holiday shoppers and reach out with an exclusive offer, just for previous customers. Word the email like a friend, not a business — ask about their holidays before launching into any sales materials. Be sure to keep emails short and infrequent — no one likes junk mail.

Focus on ways to improve while shopping is slow.

Sometimes, a slow down is exactly what a business needs. If that’s you, instead of focusing on reversing the slow down, take the time to take a breather, and work on business tasks that can’t be tackled during the busy season. Update your website. Plan social media posts ahead of time.  Improve the appearance of your store. Invest in new tools to help your business run smoothly. Take the time to service equipment, like printers and computers.

The holidays may be over, but the work never stops for small businesses. To fight the slow season, try new ways to bring customers in like encouraging gift card spending, launching a campaign, hosting an event, reaching out to previous shoppers, or simply focusing on improvements that can’t be mastered during the busy season.

Contact the Photo Direct team on (03) 9894 1644 and use our expertise to build your business for 2019 and beyond.

photo kiosk receipt printer

Improving our support process

We are always looking for ways to improve our customer service to this end we have implemented a support ticketing process , nothing will change in terms of service delivery.

The ticketing system will record all support requests allowing us to prioritise and close out requests more efficiently.

Email your support request to support@photodirect.com.au  you will receive a confirmation with a ticket number . Once the support item has been action you will receive confirmation it has been closed.

You can reopen a ticket at anytime just by replying to the email confirmation you receive.