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Archive for July 2019

The Bindomatic Cube

The Bindomatic Cube

Easy to use and highly productive

  • 100 times faster than any other binding system in its price range.
  • Twice the speed of our previous generation.
  • Greater strength and quality for your documents.
  • Offline, automated thermal binding machine cuts binding time in half.

Twice as fast as the previous generations with better strength and quality for documents.

Bindomatic has enhanced our Drop&Go Technology, making the Accel Cube an amazing two times faster than the previous generation. Its efficiency is rivaled only by the Bindomatic® Ultra. Documents move through the machine twice as fast, dramatically boosting efficiency. The Cube features additional upgrades including increased quality and strength of the bound documents as well as improved appearance of the machine.

Improve efficiency – Offline thermal binding machine cuts binding time by 50%.

The document applications that benefit from the professional impression achieved when bound using the Bindomatic solution, are virtually endless. And it has never been easier to create that professional look – read on and be inspired!

See how the Bindomatic Cube works here.

Come and see first hand our amazing suite of Bindomatic Machines at the Photo Direct Stand #E06 during Printex 19 (Sydney Showground 13-16 August, 2019).

To order call (03) 9894 1644 or email us today

What is Social Commerce? The Small Business Guide to Selling on Social Media

What is Social Commerce? The Small Business Guide to Selling on Social Media

 Most small businesses today are on social media — but if social media is only for marketing, you may be missing out. Today, many social platforms allow companies to sell directly online, allowing users to shop without ever leaving the network. Fewer steps for shoppers could mean more sales for businesses — but how do small businesses get into social commerce?

 Social commerce is selling on social media networks — not social media marketing, but starting and completing a sale on platforms like Facebook and Instagram. This creates a shorter process for buyers, which means your small business may be less likely to lose interested customers before they click that checkout button.

 Social commerce should be kept simple — the whole idea isn’t to give small business owners something else to do, but to make the checkout process faster and easier for customers. With many platforms, users can autofill their details for even faster checkouts. The perks to social commerce shouldn’t stop there — offering exclusive discounts on social media is another way to encourage sales through social media platforms.

 When working with social commerce, images are important — users are more likely to interact with a photograph or video over plain text. And a great image will generate more interest than a mediocre one. Prioritise great images with good light that show off your products. Remember, most social media users are on a mobile device, so making the products stand-out on smaller screens is essential.

 As the platform with the most users, Facebook is a major player for social commerce. To sell on Facebook, you need to set up a Facebook Shop, which is done through a Facebook business page. Once set up, you can add and organise products, along with using tools to see your sales.

 Facebook may be have the most users, but Pinterest is a social platform where many users are actually going there to look for new products in the first place, not to connect with friends. Product Pins are different from typical pins because they keep the current price and stock information intact, along with other features. From buyable Pins, users can easily go to your website to finish the transaction. To work with Product Pins, you’ll need a business account — not a personal one. Pinterest explains how to add them here.

 Instagram is a relative newcomer to social commerce, but an important one. Instagram allows users to shop using product tags in posts, or from product stickers in Stories. To sell on Instagram, you’ll need to get your account approved for shopping — follow the instructions here.

 While social commerce can be a great boon to your business, it’s important to note that e-commerce is typically still the preferred method of shopping online. That doesn’t mean social commerce is a bad idea — but it means social sales should complement your existing web presence, not replace it.

The Bindomatic Flex

Bindomatic Flex

The Bindomatic Flex

Print shop productivity and professionalism at your fingertips

– Desktop manual operation
– Any size between A5 and A3
– Binds multiple documents simultaneously
– Allows easy editing
– Binds thick documents (540 sheets)

The Bindomatic FLEX is a powerful, yet compact, document binder that can be used on its own or complement our larger machines. The binding plate accommodates documents up to 350mm in spine length, and with the adjustable guide has the capacity to bind multiple documents simultaneously providing you quick turnaround when you need it. This tabletop binder delivers remarkable productivity in a small space, making it perfect for small businesses and larger offices alike.

Bind up to 15 documents in only 1 minuteBind documents as thick as 54mm, (540 sheets) soft covers, hard covers; this binder will bind them all and do it stronger and more effectively than any comparable manual binding system on the market, up to 15 documents per minute.

Bind up to 15 documents in only 1 minute

Bind documents as thick as 54mm, (540 sheets) soft covers, hard covers; this binder will bind them all and do it stronger and more effectively than any comparable manual binding system on the market, up to 15 documents per minute.

‘Produces perfectly bound documents, with the strongest bind and ready for use in only two minutes’

If you need to remove, replace or add sheets, simply re-heat the binding. With the wide range of Bindomatic® covers, your business presentations, reports, proposals, statements, manuals etc, will always look and feel as professional as the content and message of your document.

See how it works here.

The document applications that benefit from the professional impression achieved when bound using the Bindomatic solution, are virtually endless.  It has never been easier to create that professional look.

 

Come and see first hand our amazing suite of Bindomatic Machines at the Photo Direct Stand #E06 during Printex 19 (Sydney Showground 13-16 August, 2019).

To order call (03) 9894 1644 or email us today

4 ways for traditional brick-and-motar businesses to embrace cutting-edge technology

4 ways for traditional brick-and-mortar businesses to embrace cutting-edge technology

Businesses don’t have to be exclusively e-commerce to use new technology as a launching point for growth. Technological advances can offer more convenience for the customer, more data for the business — and huge potential for growth. Here are four ways even more traditional businesses can adapt new technology for the better.

Consider augmented reality.

Augmented reality applications allow consumers to preview a product in their homes before actually making a purchase — but this technology isn’t limited to just big business and online stores. While major retailers have the budget for launching their own AR options, small businesses can use services to add the feature to their own.  For photographers and print shops, for example, platforms such as Shoot and Sell, Studio Pro and Swift Galleries allow small businesses to show their clients what a particular print or canvas would look like hanging in their own home.

The beauty of integrating new technology is that there’s often similar technology that makes it actually easier to implement. For example, product-based businesses could use 3D scanning apps to show potential customers a 3D look at the different options.

Try a voice assistant.

Shopping online isn’t nearly as convenient as asking a smart home assistant to do the shopping for you. Building apps or skills that can be integrated into Alexa, Siri, or Cortana assistants adds even more convenience for customers. Working with voice control will require a bit more skill — probably contracting a programmer specialised in the task — but can be helpful for businesses that have customers frequently re-ordering the same things or any business where added convenience is a big plus (such as pizza delivery).

Customer loyalty software brings personalisation in-store.

Personalising the customer experience ins’t exclusive to ecommerce. Using customer loyalty programs allows even small businesses to track what each customer likes to buy and when, and whether that customer shops online or offline. Thankfully, a number of different customer loyalty software programs allow even smaller businesses to implement a system.

Customer loyalty is a technological win-win. Customers get discounts and personalised service, while businesses get access to data that can help increase sales. Loyalty programs can also be integrated into other aspects of your business, like expanding your email marketing with personalised recommendations.

Accept contactless payments.

Technology means that sometimes customers aren’t even paying with any sort of physical contact. Accepting payments such as Apple Pay, Android Pay, or Google Wallet can be an added benefit for customers, and it’s easy to add for businesses. Thankfully, you don’t have to figure out all the tech behind Apple Pay — you just have to choose a payment system provider that allows you to accept the contactless form of payment. That’s an easy way to add a new technology to your brick-and-motar business.

While ecommerce businesses may have a jump start on integrating new technology, even traditional businesses can expand by embracing some of the latest technological advances. Considering factors like AR, voice assistance, customer loyalty software, contactless payments and more can help small businesses grow.

5 quick ways to improve customer experience that you can start on today

5 quick ways to improve customer experience that you can start on today

Improving customer service shouldn’t be a one-time task. But while improving customer experience is a continual process, that doesn’t mean each step will take businesses months to integrate. By taking baby steps to improve how customers feel after working with you, you can boost your sales, gain new lifelong customers and more — without the wait. Here are five ways you can improve your small business’ customer service, with tasks you can start on today.

Motivate your team.

As the business owner, chances are, your employees have more face-to-face interaction with your customers than you do. A grumpy employee can quickly ruin all your efforts to improve customer service. Try offering extra motivation for employees — take the employee that gets the best comment card out to lunch, start a fun contest for employees, or simply send each employee a note to let them know that they are appreciated. Of course, these things go hand-in-hand with other elements, like offering flexibility, fair wages, and compassion to your employees.

Learn from your mistakes.

Chances are, you’ve failed at delivering the best customer experience in the past — and probably more than once. Instead of ignoring those failures, write them down. Then, brainstorm ways that you can do better. Don’t get overwhelmed looking at the mistakes, but use them as a launching point to determine what to do next.

Launch simple ways for customers to help themselves.

Many customers would prefer to complete a purchase without having to interact with a customer service department at all — and businesses can help by implementing simple changes to help customers before they get to that point. Create an FAQ page for your website. Place helpful signs in the stores. Design a helpful guide or online help centre for using your product. Customers would often much rather quickly find an answer online then have to wait for a response to an email or sit on the phone.

Start a customer survey.

How well do you know your customers? How good is that customer experience already? Businesses can get a jump start on building a better customer experience by both understanding the customer, and pinpointing where the current level of customer satisfaction is at. Offer a discount for customers that complete a survey — include the survey or link with the receipt, share it on social media, and send it out in those email newsletters. By getting to know your customers and what they aren’t happy with, you can pinpoint the actions that are going to make the most impact on your business.

Place your goals in a spot that’s easy to see and schedule regular time to work on customer experience.

Sometimes, building customer experience is just a matter of making the time to do so. Start by identifying your goals, then display them in a prominent spot in your office as a regular reminder. Then, schedule time to work on customer experience. Whether that’s daily, weekly or monthly, setting aside some time to brainstorm, work on integrating new options, and more will help the gargantuan task of building customer experience seem much easier to tackle.