Archive for July 2020

HP Application Center available with all Designjet printers

Need to produce professional output with the minimum of effort?

If you already own or are looking to purchase a HP designjet printer you have access to the HP Application centre

HP Applications Center is a cloud-based solution designed to help you drive new growth in decorative applications. Bring in new customers with an easy design experience that’s also easily integrated into your website. Manage production efficiently with automatic, reliable print-ready PDF generation and tools that help you manage orders and save time.

Two powerful suites of cloud based design tools that any Print service provider can easily integrate into their web pages.

Design decorative applications in HP Wallart Suite like Wallcovering, Canvas or Posters or let them step into signage and advertisement applications like Rollups, Banners, T-shirts, Magnets or Vehicle stickers in HP Signage Suite.

Get print-ready PDF files according to your specifications from your customers and provide them with installation instructions and order confirmation.

Call 03 9894 1644 or email us to find out more





Canon large format

Canon Large Format Printers Bonus 3 Years On-site Service

Canon is offering  a bonus 3 years of on-site service* with a select range of Canon Large Format Printers. Your customers will experience minimal down-time when Canon’s service technicians come to them. This offer is valid from 1 July 2020 to 30 September 2020. *Terms and conditions apply.  2020 Q3 LFP – Canon LinkedIn Post – 3 Yrs Free OSS

Call 03 9894 1644 or email us to find out more





5 Ideas to Increase Foot traffic at Your Stor

5 Ideas to Increase Foot traffic at Your Store

Foot traffic increases sales for small businesses — and now, more than ever, foot traffic is increasingly important. Besides ensuring customer safety, how can small businesses encourage more customers to come through those doors? Here are five ideas.

Inspire loyalty with a rewards program.

Loyalty programs help keep customers returning to your store instead of a competitor. Thanks to technology, loyalty programs can also be data-driven, sending your loyal customers coupons for the items they are most likely to shop for or on days when they are most likely to shop. Research different loyalty program providers to see if a program would be a good fit for your business.

Try coupons that require return visits.

Coupons can be great tools for getting more customers through your doors, but some coupons can get them through your doors twice. A coupon such as spend $20, get $5 off your next purchase will have customers returning to use that second coupon. Be sure to set an expiration date on that discount, and don’t hide the fact that the discount applies to the next order in the small print, or you’ll give potential life-long customers a bad taste of your business on their first visit.

Create a catchy window display.

You could increase your foot traffic and encourage customers to walk through your door simply by what you place in your window. Brainstorm catchy themes or funny motifs for your storefront that would allow you to display your product. Displaying a major sale item in the window is also a great idea. Don’t have a good window or want to draw attention even from further away? Try a sidewalk sale, which is also a great way to get rid of clearance items.

Build a display off-site.

Window displays only work for people who are already walking by your store. To bring in even more customers, consider building a display that’s off-site. Consider renting display space at the local mall, or trading spaces with another business in a cross-promotion. Renting a booth at a local event is another way to grab the attention of people that wouldn’t typically walk past your window.

Support local and share online.

Many customers go out of their way to support a local business. Be sure to include in your inventory locally sourced products. That won’t do much, however, if customers don’t know about those local items.  Use your social media channels to advertise the fact that you have local products to people in your area — use the social media platform’s tools to limit the audience by location.

Increasing foot traffic at your store often requires more creativity than cash — which means it’s a great way for small businesses to grow without a big budget for advertising.

Please call Photo Direct Sales Team on 03 98941644 if we can assist you.

5 Keys to Organising Stores for Better Sales

5 Keys to Organising Stores for Better Sales

Ever buy more than you intended at a store, just because something you walked by caught your eye? Just like items in the checkout lane are easily added to an order, the way that your retail store is organised can play a key role in how much time customers spend in your store — and how much money. Here are the five keys to store organisation that small business owners can capitalise on.

Almost all customers will walk by the display that’s to the right of the door.

Customers tend to shop counter-clockwise in a circle around the store, says Profit First author Mike Michalowicz. That makes the display that’s to the right of the entrance a valuable spot. Place your high value products and displays here, Michalowicz suggests. Positioning your best display here will encourage more of your customers to walk by.

What do most people come to your store for? Place it far from the door.

The more time that customers spend in the store, and the more items they walk by, the more money they are likely to spend. Grocery stores place their frequently bought items — milk and eggs — in the back of the store because then customers will walk by several displays to get there. Identify what customers are most often coming to your store for, and strategically place those items so that customers walk through more of your store.

Eye-level shelf space is prime real estate.

Customers are most likely to see items that are at eye-level. Of course, not all items can be placed there, but that information can help you choose which shelf to place what product on. High value items can go at that eye-level shelf, while related items that aren’t quite as valuable can go on the top and bottom shelves. Keep in mind, too, that the definition of eye-level varies based on the height of your customers. Products geared towards kids should be lower on the shelves.

Maximise the space that you have.

Small businesses don’t often have the resources to create giant retail spaces — and that’s okay. Work to create a space that’s inviting, rather than vast. Find a balance between creating a store that feels cluttered, and creating a store that feels empty.

Keep products easy to find.

While strategising where to place your products in the store, don’t let retail strategy override the obvious — products should be easy to find. Keep related products near each other, and organise in a logical way by product category. Yes, you should keep customers moving through as much of the store as possible, but don’t allow them to leave frustrated because they couldn’t easily find what they were looking for. Be sure to use extra signage after rearranging for returning customers who may be thrown off by the new arrangement.

Using strategy when organising your store can help customers stay longer and even grab more items off the shelf — just make sure that your organisation scheme will also make sense to anyone looking for an exact product.

How to use online cross-promotion to boost your business

How to use online cross-promotion to boost your business

Cross-promotion is an affordable way to advertise your business by partnering with another business that reaches a similar audience. By sharing resources with each other, businesses can help boast each other up, without the spending of a major ad campaign. But, cross-promotion doesn’t have to simply be restricted to displaying fliers in each other’s stores. Online cross promotion can be a very effective tool to grow your brand. Here’s how.

1. Recognise potential brand partners online.

Start by identifying a handful of businesses that you’d like to cross-promote with. Look for a non-competing brand that reaches a similar target audience. A wedding photographer, for example, could partner with a dress shop — they both market to engaged couples, but aren’t competing with each other. With online cross-promotion, consider more than just other businesses but influencers too. Take a look at their online presence and see who has a higher number of followers.

2. Identify the potential ways to cross-promote.

The possibilities for online cross-promotion are big. Brainstorm both the platforms that your brand could promote another on, and the potential places you’d like to see your brand get cross promoted. Consider social media platforms like Facebook, Instagram, YouTube, Twitter and Pinterest. Don’t forget about blogs and email newsletters.

3. Reach out and start crafting a plan.

With a few ideas in place, start reaching out to those potential cross-promotion companies. As you reach out, make it clear that the plan is mutually beneficial. Be sure to convey where you could promote them and how your brand has similar values. Once you find a partner, be specific about what you will cross promote, when, and where.

4. Build the cross-promotion campaign.

As you share posts for cross-promotion, be wary of making your page suddenly sound like an advertising service. Cross-promotion posts should still sound like a friendly or helpful social media post and not an ad — you don’t want to loose followers that don’t want to be spammed. Be sure to add links where relevant. Sharing each others posts is also another great way to cross-promote without sounding like a salesman.

5. Evaluate and continue brainstorming.

After a post, see how the post did and work with your partner to identify different ways to improve or to continue working together in the future.

Cross-promotion is a great tool for small businesses. Along with strategies like swapping flyers, online cross-promotion can help put your business in front of potential new customers.

Remember to “Think Outside the Square” in these challenging times.

Call Photo Direct Customer Service Team if we can assist you in any manner….03 9894 1644.

Stay safe and stay positive at all times.