Posted on October 29, 2014 by Photo Direct in Education, Marketing with Comments Disabled Last Modified October 29, 2014
From a business perspective most retailers crave for more awareness amongst their customers of the products and services sold by their business or of the store’s reputation in the marketplace. Increased awareness is a natural desire for business owners because they know it leads to increased trial or repeat sales from satisfied customers. But there’s another side to the awareness equation. Read more →
Posted on October 22, 2014 by Photo Direct in Canvas with 1 comment Last Modified October 22, 2014
Print providers, artists and photographers put their heart and soul into their work so it’s no surprise they’re always looking for the best quality canvas to reflect their dedication to excellence. The good news is HP Artist Matte Canvas and HP Professional Matte Canvas now have an improved, state-of-the-art coating that provides better quality reproduction: better blacks, brighter whites and an overall flawless image.
Posted on October 15, 2014 by Photo Direct in Products with Comments Disabled Last Modified October 15, 2014
Coming soon – new Fotospeed Panoramic Packs for letterbox style images
As you may have read in earlier blogs Photo Direct are now distributing award-winning Fotospeed digital inkjet papers including a Fine Art and Photo range which is chosen for its emulsion performance, feel, weight, longevity and image quality. Demand for Fotospeed rolls has been high so commercial printing businesses, prolabs, pro photographers, photo specialty stores, design studios and even fine-art students will be delighted to learn that Panoramic Test Packs will shortly be available from Photo Direct.
Fotospeed Panoramic Inkjet Paper allows customers to print letterbox style images without needing a roll. Its unique size of 210mm x 594mm means panoramic images can be printed using A4 printers and upwards. If this sounds like the answer to your problems.
Increase your share of the Display Products category…
As the category of Display Products continues to grow in size and value it’s important to maintain your position as the go-to-place for consumers in your local market.
Having a prominent and eye-catching display of the various styles of display products at the front of your photo store or print shop reinforces your reputation and helps add valuable dollars to your sales of unframed prints or canvases.
Consumers with a passion for photography or interior design are driving demand for new and different ways to showcase their canvas prints. And after attending Photokina, Photo Direct’s sales director, Tracy Lints reckons she has the ideal answer.
Impressed by their unique assembly system plus a host of nifty features Tracy says Go Frames simply sell themselves. To back up her claim Tracy took a couple of before and after photos to demonstrate how easily you can up-sell your canvas customers to this hot-selling, great-looking product.
Stock is now available so compare the images and watch the video then order your requirements for the upcoming Festive Season.
Posted on October 9, 2014 by Photo Direct in Equipment, Wide Format with Comments Disabled Last Modified October 9, 2014
Time’s running out to get the best trade-in deal of 2014!
Our unbeatable trade-in offer on a new 60” HP Designjet Z6600 or Z6800 production printer must end on October 31st so if you’re still thinking about trading in your old wide-format printer you’ll need to act fast.
If you didn’t catch the first announcement you can save a massive $5,000 including GST, on an HP Designjet Z6800 production printer or $3,000 including GST on the Z6600 model. Whichever printer you choose, you’ll also enjoy free delivery and an HP installation kit valued at $790, GST included. Apart from the savings, these printers will also help you service a wider market of customers and feature a range of productivity benefits you’ve probably never experienced before.