Archive for October 2014

Awareness works both ways

From a business perspective most retailers crave for more awareness amongst their customers of the products and services sold by their business or of the store’s reputation in the marketplace. Increased awareness is a natural desire for business owners because they know it leads to increased trial or repeat sales from satisfied customers. But there’s another side to the awareness equation. 
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Trade in Offer ends this Friday!

Our unbeatable trade-in offer on a new 60” HP Designjet Z6600 or Z6800 production printer must end this Friday, October 31st.

And if you trade in a NON-HP printer, we’ll give you an extra $500 so call today to find out just how low your change-over price could be.

If you’re still thinking about getting rid of your old wide-format printer, whatever the brand, don’t delay any longer to enjoy the amazing savings being offered on two of HP’s most popular models.

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Updated HP Matte Canvas Boost Quality and Print Production

Print providers, artists and photographers put their heart and soul into their work so it’s no surprise they’re always looking for the best quality canvas to reflect their dedication to excellence. The good news is HP Artist Matte Canvas and HP Professional Matte Canvas now have an improved, state-of-the-art coating that provides better quality reproduction: better blacks, brighter whites and an overall flawless image.

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Meet the new DNP digital photo printer

Meet the new DNP – duplex & simplex capable – digital photo printer.

Ideal for the production of double-sided photo books and calendars and compatible with a variety of single print sizes up to 8×12 inches the new DP-DS80DX was recently released at Photokina 2014.

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NEW Coming Soon Fotospeed Panoramic Packs

Coming soon – new Fotospeed Panoramic Packs for letterbox style images

As you may have read in earlier blogs Photo Direct are now distributing award-winning Fotospeed digital inkjet papers including a Fine Art and Photo range which is chosen for its emulsion performance, feel, weight, longevity and image quality. Demand for Fotospeed rolls has been high so commercial printing businesses, prolabs, pro photographers, photo specialty stores, design studios and even fine-art students will be delighted to learn that Panoramic Test Packs will shortly be available from Photo Direct.

Fotospeed Panoramic Inkjet Paper allows customers to print letterbox style images without needing a roll. Its unique size of 210mm x 594mm means panoramic images can be printed using A4 printers and upwards. If this sounds like the answer to your problems.

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Increase your share of Display Products

Increase your share of the Display Products category

As the category of Display Products continues to grow in size and value it’s important to maintain your position as the go-to-place for consumers in your local market.

Having a prominent and eye-catching display of the various styles of display products at the front of your photo store or print shop reinforces your reputation and helps add valuable dollars to your sales of unframed prints or canvases.

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Go Frames – a new idea for framing canvases

Consumers with a passion for photography or interior design are driving demand for new and different ways to showcase their canvas prints. And after attending Photokina, Photo Direct’s sales director, Tracy Lints reckons she has the ideal answer.

Impressed by their unique assembly system plus a host of nifty features Tracy says Go Frames simply sell themselves. To back up her claim Tracy took a couple of before and after photos to demonstrate how easily you can up-sell your canvas customers to this hot-selling, great-looking product.

Stock is now available so compare the images and watch the video then order your requirements for the upcoming Festive Season.

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Time’s running out to get the best trade-in deal

Time’s running out to get the best trade-in deal of 2014!

Our unbeatable trade-in offer on a new 60” HP Designjet Z6600 or Z6800 production printer must end on October 31st so if you’re still thinking about trading in your old wide-format printer you’ll need to act fast.

If you didn’t catch the first announcement you can save a massive $5,000 including GST, on an HP Designjet Z6800 production printer or $3,000 including GST on the Z6600 model. Whichever printer you choose, you’ll also enjoy free delivery and an HP installation kit valued at $790, GST included. Apart from the savings, these printers will also help you service a wider market of customers and feature a range of productivity benefits you’ve probably never experienced before.

Speak to one of our sales team today, view the video or  discover more about these exceptional Production printers.